Investigación de mercado pospandémica: ¿cómo será?

2020 fue uno de los años más difíciles para muchos. La pandemia en la que todavía estamos […]

2020 was one of the hardest years for many. The pandemic we are still in affected everyone: individuals, families and companies. But waiting for lockdown and other restrictions to be lifted and things to go back to normal wasn’t an option, so companies from all sectors had to adjust to the new reality, including the market research ones. All these changes, made so companies could keep going during this time, are making people wonder how post-pandemic market research will be like.

The research market is more automated and filled with artificial intelligence now than ever. Traditional research is complex and oftentimes slow, and the goal today is to make research easier and more practical for the client. This means that, in a post-pandemic world, technology will not only maintain, but expand, its importance in the research process.  

It was this understanding about technology’s relevance, not only to our company but to our market as a whole, that led to the implementation of our new in-house tech sector here at Smart Research. Thanks to this new sector, managed by our specialized Tech Lead, we will be able to launch our first digital product very soon, and to have more quality and tech-driven processes.     

Agile market research will be one of our market’s main priorities as well, more than it already is now. Being able to understand in real time exactly what the consumers want and when they want it, without having to wait for weeks or months, gives companies the ability to remain relevant for their consumers. Consequently, agile and accurate market research will play an even bigger part in a company’s success. It will become an essential service for any business.   

Quality will remain as one of the most important aspects of post-pandemic market research, one that allows companies to create opportunities, boost growth and guarantee progress amidst hard times. Nowadays, change is the constant, so it is crucial that companies regularly evaluate and foresee consumers’ perceptions, feelings, and preferences. By doing so, they can base their commercial decisions on real data and get closer to their best results, delivering their product or service with the highest quality possible.      

The speed at which consumers’ needs and feelings change today creates a very competitive scenario where big companies compete against startups. The winner? Wins the one who keeps up with the latest market trends and is able to adapt to any scenario, bringing innovation and long life into their business.