Global warming, and many other of the nature related problems we are facing today, are mainly consequences of the human impact on the planet. Centuries of natural resources exploitation have left enormous damage on Earth, but the good news is that there are a lot of people and companies trying to reverse it. The habit of implementing sustainable practices is spreading everywhere, consumers included. Now, sustainability’s impact on industries from all areas is visible and these practices are only getting stronger and more popular.
It is a known fact that the fashion industry produces a huge amount of waste every year. To add on to that, fashion products are responsible for 10% of the carbon emissions in the world, and also for 20% of water pollution in the world. If this industry remains like this, it will be responsible for 26% of all carbon emissions on the planet by 2050. Consumers are clearly aware of this, and have started looking for solutions.
One of the solutions consumers found is buying second hand clothes. Thrift shopping is becoming a growing popular buying habit, proving that customers are not really worried about having new, exclusive clothes anymore. They are more concerned about the environmental impact of their choices now. Proof of that is the fact that 88% of consumers prefer “green brands” that will help them make choices that are better for the environment.
Another demand that the fashion industry is adapting to right now is the demand for eco-friendly clothes. Fashion companies will not stop producing new clothes, so the solution is changing the process. Reducing the amount of water used on the manufacturing process, as well as turning to organic cotton, for example, are some of the solutions found. Thus, companies are able to responsibly create fabric and products with the least environmental impact possible.
For the food industry, a trend that has developed and is set to be permanent is sustainable packaging. Consumers also want the packaging, and not just the products, to be eco-friendly now and companies have obviously taken care of that. Currently it is a lot easier to find packages made of recyclable (or recycled), compostable or biodegradable materials. And there is no problem if this is more expensive, because a Trivium Packaging research found that 74% of consumers are willing to pay more for sustainable packaging.
According to the UN Environment Programme one-third of the food produced on the planet for human consumption, about 1.3 billion tonnes, is lost or wasted every year. Hence reducing food waste is also something companies are investing in, as well as organic food. Consumers are also really worried about pesticides and other products used on their food, so brands that invest in organic, natural food, are also taking the lead.
In 2020, annual renewable capacity additions increased 45%. The capacity went up to almost 280 gigawatts, making it the highest year-on year increase since 1999. People and companies are now finally starting to invest and take advantage of renewable energy forms, like solar and wind power. Although there is still a lot of room for this industry to grow worldwide, the first steps were given and now the projection is for this industry to go on, and keep, a full expansion mode.
Sustainability’s global impact on industries it is a fact now. These new habits have changed the shape of these industries, and sometimes it can be hard to know what is the best path for your business in this scenario. With Smart Research’s quantitative and qualitative data collection services, our partners are able to obtain any information they need to make the best decision possible.