It is not news that there are many types of research. It is also not new that a lot of the research depends on things like the type of information needed, and the respondent’s profile. These and other elements are what make the differences between B2B or B2C research, for example. Because B2B means business-to-business and B2C means business-to-consumer, there clearly has to be a different way of handling these types of research.
B2B and B2C
With B2B, businesses tend to make “more logical” decisions. This can be explained by the fact that companies value well made decisions, as even the smallest one can make all the difference. A company is always looking for more excellence, and in this specific case the point is trying to impress and attract future partners, so everything has to be carefully planned in order to bring the best outcome.
B2C, on the other hand, relies more on emotion because it is more common for customers to be led by that when making their purchases, rather than logic. These products or services “speak” directly to the customer, so one of the most important things here is to be as straightforward and appealing as possible. This is one of the main things that help a product or service stand out and become the consumer’s final choice.
Different research approach
Because of the different targets, the approach for B2B and B2C research also needs to be different. For example, B2B market researchers might need to mix quantitative and qualitative data in order to have more detailed and in-depth information about the company they want to know more about. In addition, because this type of research is directed to a very specific audience (other companies) sample sizes tend to be smaller.
Conversely, B2C market research usually involves larger samples because the target population is incredibly bigger. The focus here is the consumer, so obviously there are many types, profiles, and preferences that need to be considered when conducting this type of research. Personalizing the research and narrowing down the exact profile required for it is essential. This allows the company to more accurately know the consumer’s insight, and make the best decision.
Undoubtedly, it is possible to see all the differences between B2B and B2C research, some of which we have covered here. Also, an important part of the research process depends on the respondents, who will provide all the data needed. Our experienced team is aware of that, and attentive to all the little and unique details of every project. Adapting and adjusting to each need and methodology allows us to deliver an incredible experience, and top quality service to our partners.